Hey dolls! Last week I was lucky enough to attend the launch of the vintage clothes store and profit-free enterprise; 'Off The Scale'. Off The Scale is a not for profit boutique clothing shop in Kings Heath Birmingham which not only sells vintage gems but also sells upcycled clothing by the kilo. This boutique which was started by husband and wife team Eddie and Gail O'Callaghan; not only promotes sustainable fashion but has a great and important cause behind it focusing on training and employing people who suffer with depression and tackling some of the stigmas surrounding the condition.
Eddie and Gayle are not first-timers in the business and have previously owned shops also using the 'by-the-kilo' concept in San Francisco and in Liverpool back in the 1990s. The co-owners received a Keyfund loan to get things started and along with support from the Big Issue's Investment arm they hope to combine their extensive knowledge of fashion, promotion and up-cycling in order to provide quality items to the community as well as to provide a genuine social benefit by spotlighting depression and tackling some of the stigmas surrounding it.
The store has great apparel and accessories for both men and women and there is lots to choose from for both the male and female client. For this time of year I would recommend going in to check out their knitwear and outerwear to grab yourself a great bargain. There were some models at the launch that modeled a few of the items on offer and it was great to see their range.
The launch had a great turn out and it was good to see so many people coming out to support a local business with a great cause behind it. It was also good to see Jodi Ann Bickley (One million love letters) and Craig Charles (Coronation street, BBC Radio 6) come out to support the store and also share their experiences with depression. I was very honoured to be a part of this launch and I look forward to seeing how this business will grow over time as Gayle explained to me that this is just the beginning of many more great things Off The Scale has in store for the community.
Owner Gayle with Jodi Ann Bickley
Craig Charles with Owner Eddie O'Callaghan
So If you're ever in the Kings Heath area, I highly recommend popping into Off The Scale for some vintage goodness because you're bound to get yourself some great bargains at only £18 a kilo. The store is situated on the vibrant York Road in Kings Heath and is open 6 days a week (closed on Mondays). To keep up to date with Off The scale, make sure you follow them on Facebook, Twitter and Instagram. Hope you guys enjoyed this post and if you do pop in to Off The Scale I'd love to know what you think. Toodles!