Off The Scale Launch

Hey dolls! Last week I was lucky enough to attend the launch of the vintage clothes store and profit-free enterprise; 'Off The Scale'. Off The Scale is a not for profit boutique clothing shop in Kings Heath Birmingham which  not only sells vintage gems but also sells upcycled clothing by the kilo. This boutique which was started by husband and wife team Eddie and Gail O'Callaghan; not only promotes sustainable fashion but has a great and important cause behind it focusing on training and employing people who suffer with depression and tackling some of the stigmas surrounding the condition. DSCF0852   DSCF0854   Eddie and Gayle are not first-timers in the business and have previously owned shops also using the 'by-the-kilo' concept in San Francisco and in Liverpool back in the 1990s. The co-owners received a Keyfund loan to get things started and along with support from the Big Issue's Investment arm they hope to combine their extensive knowledge of fashion, promotion and up-cycling in order to provide quality items to the community as well as to provide a genuine social benefit by spotlighting depression and tackling some of the stigmas surrounding it.   DSCF0840   DSCF0856     DSCF0857   DSCF0847   DSCF0835   DSCF0836   DSCF0823   The store has great apparel and accessories for both men and women and there is lots to choose from for both the male and female client. For this time of year I would recommend going in to check out their knitwear and outerwear to grab yourself a great bargain. There were some models at the launch that modeled a few of the items on offer and it was great to see their range.   DSCF0817   DSCF0816   DSCF0812   DSCF0818   DSCF0828   DSCF0831   DSCF0821   DSCF0825   DSCF0833   DSCF0832   DSCF0838   DSCF0843   DSCF0842   The launch had a great turn out and it was good to see so many people coming out to support a local business with a great cause behind it. It was also good to see Jodi Ann Bickley (One million love letters) and Craig Charles (Coronation street, BBC Radio 6) come out to support the store and also share their experiences with depression.  I was very honoured to be a part of this launch and I look forward to seeing how this business will grow over time as Gayle explained to me that this is just the beginning of many more great things Off The Scale has in store for the community.   DSCF0858
Owner Gayle with Jodi Ann Bickley
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Craig Charles with Owner Eddie O'Callaghan
  So If you're ever in the Kings Heath area, I highly recommend popping into Off The Scale for some vintage goodness because you're bound to get yourself some great bargains at only £18 a kilo. The store is situated on the vibrant York Road in Kings Heath and is open 6 days a week (closed on Mondays). To keep up to date with Off The scale, make sure you follow them on Facebook, Twitter and Instagram. Hope you guys enjoyed this post and if you do pop in to Off The Scale I'd love to know what you think. Toodles!  

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One response to “Off The Scale Launch”

  1. […] time last year. To add a little something extra I also threw on my fur stole that I picked up from Off The Scale vintage store. I do like this outfit very much and I will definitely be recreating it but this time […]

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